With research, knowledge sharing and education KNVBExpertise supports the KNVB and professional football clubs. The annual ExpertiseConference was a 3-hour virtual program which contained different tracks for the marketing, commerce and finance colleagues to inspire and stimulate knowledge sharing within professional football clubs. The viewers could watch different set ups, led by host, Bas van Veenendaal; from an informative interview with Jan de Jong (Director Eredivisie) inspiring presentations from Frans Goenee (Efteling) and Bob van Oosterhout (Triple double) to conversations about Reimagine Football, an international innovation challenge.
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