For the third time Heineken presented a Hard Seltzer show in Studio KC. We transformed the studio into a colourful setting matched to the Pure Piraña brand. Heineken's PurePiraña hard seltzer is launching in Europe, following a successful trial in Mexico and New Zealand. In this show they informed all employees the latest updates in the fast-evolving world of hard seltzers, a mix of mineral water, alcohol and often fruit flavoring.
Photography by:
